Eclipse: Celebrating 100 Years

Just like the undefeated racehorse after which it was named, Eclipse, Inc was a winner. It had been successful in the industrial combustion sector almost since inception. In 2008, it turned 100 years old and hired GrahamSpencer to help mark the anniversary in style.

We created a temporary historic brand identity, a global advertising campaign and many other high quality materials that set the tone for leveraging an emotional connection with internal and external stakeholders, alike.

For the gala celebration hosted at Rockford’s glorious Coronado Performing Arts Center, GrahamSpencer helped create much of the program’s content, including a tightly choreographed modern dance performance that featured a cast partially consisting of Eclipse employees. It is safe to say no other industrial company in the United States would have said “yes” to such an unexpected idea – and be willing to enlist a Rockford-born, New York-based choreographer to execute the idea, but Eclipse did.

The gala celebration, wildly praised by all who attended from around the world, also featured GS-produced video storytelling, printed content and merchandise.